The audio companion to CRAFT Method. Five practices, 25 Founding Partners, and the engineering leaders building production software with AI — properly.
Hosted by Jari Laakso, with the 25 Founding Certified Partners of CRAFT Method. Curate. Refine. Architect. Fortify. Test — one conversation at a time.
Every CTO is pushing AI adoption. Few are doing it with a method. The CRAFT Podcast is where engineering leaders, Founding Partners, and the people who actually ship AI-built production software compare notes — practice by practice.
Not vendor marketing. Not prompt tips. The unstructured-to-structured journey, told by the people walking it.
The podcast is built on the same structure as CRAFT Method itself — distributed across the people who actually deliver it.
One dedicated episode per Founding Certified Partner. Their expertise, their story, their practice deep-dive — promoted with paid ads as a permanent content asset tied to their personal brand.
Each of the five CRAFT practices — Curate, Refine, Architect, Fortify, Test — gets a recurring series hosted by a Founding Partner with deep expertise in that practice.
Hosted by Jari Laakso. Conversations with CTOs, VP Engineering, Heads of Engineering, and industry figures shaping how AI-native development becomes a category.
Each CRAFT Method practice becomes a podcast season — sub-practices, maturity spectrums, and the people building real-world capability.
AGENTS.md / CLAUDE.md, codebase intelligence, layered context, governance.
Completeness scoring, edge-case generation, spec-first workflow gates.
ADRs, pattern libraries, multi-agent review, agentic CI/CD.
SAST/DAST/SCA at AI velocity, AIBOMs, ISO 42001, EU AI Act.
AI test generation, mutation testing, quality gates, deploy quality.
Not for individual developers chasing prompt tips. For the people accountable for how an entire org adopts AI.
You need to transform how your engineering org builds software — without losing governance, quality, or board visibility.
AI velocity is outpacing your quality controls. You need guardrails that scale, not more tools.
Some teams are 10x with AI, others struggle. You need a shared method — not individual heroics.
Every Founding Certified Partner gets a dedicated podcast episode featuring their expertise — and the opportunity to become the recurring host for their CRAFT practice.
Promoted with paid ads for visibility and authority. A permanent content asset tied to your personal brand, and a distribution surface that scales with CRAFT Method.
Apply as a Founding PartnerOne long-form episode per Founding Partner — your story, your expertise.
Host the recurring series for Curate, Refine, Architect, Fortify, or Test.
The only CRAFT channel with explicit paid-ad spend — visibility built in.
Permanent content tied to your brand — scales with CRAFT Method.
The CRAFT Podcast is in pre-launch. Founding Partner episodes begin recording as the 25 Founding Certified Partners are confirmed. Launch will be announced via the CRAFT Method newsletter and craftmethod.co.
Jari Laakso hosts The CRAFT Podcast — running the Category Conversations with CTOs, VP Engineering, and industry figures. Each of the 25 Founding Certified Partners hosts their own Founding Partner episode, and the five practice-specific series (Curate, Refine, Architect, Fortify, Test) are each hosted by the Founding Partner with deep expertise in that practice.
Guest seats are reserved for Founding Certified Partners (25 spots) and CTOs / VP Eng / Heads of Engineering invited into Category Conversations. The Founding Partner application is the path in.
Distribution platforms are being finalised. Episodes will be available wherever you listen to podcasts, plus on craftmethod.co.
Most AI podcasts are about tools (Copilot, Cursor, Claude). The CRAFT Podcast sits above the tool layer — it is about the method engineering orgs use to govern AI adoption. Tool-agnostic. Org-level. Forged in production.
Scrum structured agile. CRAFT Method structures AI-native development. The conversation is just getting started.